This afternoon I have been frying my brain “keeping up” with social media. One fascinating blog post, etc., leads to 10 others. “Binge browsing.” I can only do it so often.
Appropriately, one of the predictions is that people will wake up to the effect of all their consumption, and go on a diet – and there will be better social media tools to help them do that. The key is of course relevance – and being able to scale back to what is most important (for each person) – and being assured that my network and the network will give me what I need when I need it, and please, not before. And, oh yes, do all this in a way that doesn’t make the echo chamber effect worse.
Another prediction stood out for me:
“Organizations Grapple with the Human Web.” (David Armano) ”
“…This is what’s becoming known as a ‘culture of rapid response’. The reason why organizations will grapple with this is because we’ve become used to ‘launch and walk away’ i.e. sites and e-mail blasts which don’t require a response. Organizations will come to terms with the reality that although it is now’cheaper’ to launch an initiative leveraging Web 2.0 technology-it requires qualified and passionate people to make them successful. This will not be easy for many businesses/ brands… 2009 will prove that the Web is not powered by technology alone. Organizations will realize they require warm bodies and bright minds in order to successfully execute programs, whether they be external or enterprise.”
Here’s to discovering what’s most important.