Oct 27 post by Jennifer Leggio (ZDNet):
The predictions are from 31 people in Jennifer Leggio’s personal network. It’s a great collection, and valuable to read through all of them together. A lot focus on use of social media for marketing, PR, and enterprise collaboration (a lot of the predictors are engaged in consulting or software for those areas).
Common themes: Social media will indeed be ubiquitous; will spread more in the enterprise; will need more privacy controls (or not); will have more location-based apps; will require more filtering.
Here are a few excerpts that especially interest me:
“IDC survey data shows more than 50% of worldwide workers are leveraging the free, public social media sites like LinkedIn, Twitter and Facebook for business today. IDC believes the primary reason workers are using the consumer social media platforms is because their organization is not providing these types of tools itself”
(I believe there are other very good reasons for continued use of consumer social media platforms in organizations. E.g., it’s hard to replicate the value of a global platform with 50+ million members .)
“We’ll update to let people know where we are and where we’ll be. And the best part is, we won’t have to. 2010 will be the start of the time where our devices do it for us. FourSquare will auto-update our location via GPS, which will tell Twitter, who will add the #fb tag and notify Facebook”
“we’ll start to accept the concept that hey – maybe we really DO only need one social network ,which will bring us to 2011 – the year of the consolidation.”
“Domino’s experience taught us that when it comes to social media, you can’t just switch it on, like you can a traditional marketing tool. You have to invest the time to build a strong following in order to be able to use it as an arrow in your crisis communications quiver when the time comes”
“2010 will be the year that we save us from ourselves in social media…we will stop drinking from the proverbial fire hose and we will lean on filtering and curation to productively guide our experiences and production and consumption behavior and interaction within each network.”
I’m looking forward to reading 2010 predictions from others. Thoughts?