Good list of 2010 predictions for social media

Oct 27 post by Jennifer Leggio (ZDNet):

2010 Predictions: Will social media reach ubiquity?

The predictions are from 31 people in Jennifer Leggio’s personal network.   It’s a great collection, and valuable to read through all of them together.   A lot focus on use of social media for marketing, PR, and enterprise collaboration (a lot of the predictors are engaged in consulting or software for those areas).

Common themes:  Social media will indeed be ubiquitous; will spread more in the enterprise; will need more privacy controls (or not); will have more location-based apps; will require more filtering.

Here are a few excerpts that especially interest me:

Caroline Dangson, IDC – @carolinedangson

“IDC survey data shows more than 50% of worldwide workers are leveraging the free, public social media sites like LinkedIn, Twitter and Facebook for business today. IDC believes the primary reason workers are using the consumer social media platforms is because their organization is not providing these types of tools itself”

(I believe there are other very good reasons for continued use of consumer social media platforms in organizations.  E.g., it’s hard to replicate the value of a global platform with 50+ million members .)

Peter Shankman, Help A Reporter Out – @skydiver

“We’ll update to let people know where we are and where we’ll be. And the best part is, we won’t have to. 2010 will be the start of the time where our devices do it for us. FourSquare will auto-update our location via GPS, which will tell Twitter, who will add the #fb tag and notify Facebook”

“we’ll start to accept the concept that hey – maybe we really DO only need one social network ,which will bring us to 2011 – the year of the consolidation.”

Brian Sibley, Sibley PR – @bsibley

“Domino’s experience taught us that when it comes to social media, you can’t just switch it on, like you can a traditional marketing tool. You have to invest the time to build a strong following in order to be able to use it as an arrow in your crisis communications quiver when the time comes”

Brian Solis, FutureWorks – @briansolis

“2010 will be the year that we save us from ourselves in social  media…we will stop drinking from the proverbial fire hose and we will lean on filtering and curation to productively guide our experiences and  production and consumption behavior and interaction within each network.”

I’m looking forward to reading 2010 predictions from others.  Thoughts?

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Cure for Binge Browsing; & the Human-Powered Web

This afternoon I have been frying my brain “keeping up” with social media.  One fascinating blog post, etc., leads to 10 others.   “Binge browsing.”    I can only do it so often.

Among other things, found this great list of social media predictions for 2009 (aggregated by Peter Kim):

Appropriately, one of the predictions is that people will wake up to the effect of all their consumption, and go on a diet – and there will be better social media tools to help them do that.   The key is of course relevance – and being able to scale back to what is most important (for each person) – and being assured that my network and the network will give me what I need when I need it, and please, not before.  And, oh yes, do all this in a way that doesn’t make the echo chamber effect worse.

Another prediction stood out for me:

“Organizations Grapple with the Human Web.” (David Armano)   ”

“…This is what’s becoming known as a ‘culture of rapid response’. The reason why organizations will grapple with this is because we’ve become used to ‘launch and walk away’ i.e. sites and e-mail blasts which don’t require a response. Organizations will come to terms with the reality that although it is now’cheaper’ to launch an initiative leveraging Web 2.0 technology-it requires qualified and passionate people to make them successful. This will not be easy for many businesses/ brands… 2009 will prove that the Web is not powered by technology alone. Organizations will realize they require warm bodies and bright minds in order to successfully execute programs, whether they be external or enterprise.”

Happy 2009!

Here’s to discovering what’s most important.