Experience = consciousness. Consciousness is above all holistic – the whole that is made up of a sum of a myriad of parts and is at the same time greater than the sum of the parts.
Consciousness in humans is brought about by having brains that continually collect new external inputs, analyze and combine the inputs into more sophisticated meaning patterns, combine the fresh, externally derived meaning patterns with memories of previously aggregated patterns to create new patterns, which as a whole form a personal consciousness (a flow of experience) of being alive in the world.
The new business imperative (competition/sustainability/innovation) to assist in improving personalized experiences from globalized inputs is part of an awakening of global consciousness on a whole a new scale. This is made possible by an explosion in connections. (Way more than 100 trillion.)
In business, as described by Prahalad in great detail, this is seen in the shift in strategic focus from products to services to experiences, and in combing products and services with real-time analysis and feedback to enhance the intelligence and experiences of business customers and individual consumers.
So this is a new idea?
Noo. Not new.