Posts Tagged 'Twitter'

Good list of 2010 predictions for social media

Oct 27 post by Jennifer Leggio (ZDNet):

2010 Predictions: Will social media reach ubiquity?

The predictions are from 31 people in Jennifer Leggio’s personal network.   It’s a great collection, and valuable to read through all of them together.   A lot focus on use of social media for marketing, PR, and enterprise collaboration (a lot of the predictors are engaged in consulting or software for those areas).

Common themes:  Social media will indeed be ubiquitous; will spread more in the enterprise; will need more privacy controls (or not); will have more location-based apps; will require more filtering.

Here are a few excerpts that especially interest me:

Caroline Dangson, IDC@carolinedangson

“IDC survey data shows more than 50% of worldwide workers are leveraging the free, public social media sites like LinkedIn, Twitter and Facebook for business today. IDC believes the primary reason workers are using the consumer social media platforms is because their organization is not providing these types of tools itself”

(I believe there are other very good reasons for continued use of consumer social media platforms in organizations.  E.g., it’s hard to replicate the value of a global platform with 50+ million members .)

Peter Shankman, Help A Reporter Out@skydiver

“We’ll update to let people know where we are and where we’ll be. And the best part is, we won’t have to. 2010 will be the start of the time where our devices do it for us. FourSquare will auto-update our location via GPS, which will tell Twitter, who will add the #fb tag and notify Facebook”

“we’ll start to accept the concept that hey – maybe we really DO only need one social network ,which will bring us to 2011 – the year of the consolidation.”

Brian Sibley, Sibley PR@bsibley

“Domino’s experience taught us that when it comes to social media, you can’t just switch it on, like you can a traditional marketing tool. You have to invest the time to build a strong following in order to be able to use it as an arrow in your crisis communications quiver when the time comes”

Brian Solis, FutureWorks@briansolis

“2010 will be the year that we save us from ourselves in social  media…we will stop drinking from the proverbial fire hose and we will lean on filtering and curation to productively guide our experiences and  production and consumption behavior and interaction within each network.”

I’m looking forward to reading 2010 predictions from others.  Thoughts?

Social Search – What will float to the top?

Social search is on big companies’ minds:
Google’s New Social Search Is A Big Chess Move Against Facebook (ReadWriteWeb, 10/21)

So, Bing has Facebook and Twitter, and Google only has Twitter.

Where is LinkedIn in this conversation?  LinkedIn’s news sharing is worth looking at.  With a few changes it’s potential would be actually greater than either Twitter or Facebook updates.

Why is Twitter so useful?   Because I can choose whom to follow, and others can choose whether to follow me.  But Twitter has big limitations.   Even by creating a selected group of the people I’m following I still have to wade through a lot of non-relevant stuff, and I *mostly* miss a lot of stuff that disappears below the horizon surprisingly quickly – because I look at Twitter at most 2 or 3 times a day, and often go days without looking.   Also, 140 characters is very neat.   But not always appropriate.  It doesn’t really tell me enough in order to decide accurately whether to click through on the links.   And they don’t contain enough info to store and search.

I like LinkedIn News because I can quickly grab content from the Web and share it.  If I want to share it with a particular group or group of connections, this is great.  But something really crucial is missing.

I don’t always want to *push* news and ideas I find interesting to a particular group or set of connections.  And I definitely don’t want to spam all my connections.   I *do* want to be able to collect news and ideas and keep the items in a single place.  And I *do* want to be able to follow/subscribe to collected news and ideas from a selected group of connections and non-connnections.  And I want to also be able to go to a single person’s profile and see what news and ideas that person has collected, or to search my connections for news and ideas that match specific tags.

Those changes would make LinkedIn News much more powerful than either Facebook or Twitter updates – precisely because LinkedIn is much more focused on professional value rather than also flooded with personal messages, photos, etc.  Plus, LinkedIn profiles tell me much more than Twitter bios, and after all, I already have a lot of important connections on LinkedIn.  So LinkedIn’s search capabilities could allow me to find people who share my interests *and* who have impressive profiles and recommendations *and* who are sharing news and ideas from the Web.  This would be doing what LinkedIn does best.

What do Meta Networks Need?

(Continued from Basic Case for Meta Networks and Global Transformation)

Meta Networks are:

  • Decentralized networks of people, organizations and networks,
  • Bound together by shared goals, values, and experiences.

Meta networks are crucial for fixing global problems before they overwhelm us.

Meta networks need passionate, committed, and talented people, plus ideas, funding, and other resources.   But they also need methods and tools to make the individuals, organizations, and network as a whole more intelligent and effective.

Here are four types of methods and tools that meta networks need:

1.  Connecting people and organizations.

a.  Connecting people to people and organizations to obtain:

– Ideas, expertise and help (employees, partners, consultants, advisors, volunteers)

– Funding (investors, grants, donors)

– Inside Intelligence & Influence (related to potential customers, partners, investors, employees, and suppliers, and agencies, policy makers, communities, etc.)

Examples of tools:
Job, volunteer and consultant matching sites and databases; professional social network platforms for finding needed expertise and affiliations and obtaining trusted recommendations and referrals (e.g., LinkedIn).

Examples of methods:
Network weaving and social network analysis.

b. Connecting people to content
(to obtain news, ideas, opinions, research, experiences, knowledge)

Examples – Generic and specialized Internet search engines, content management and knowledge sharing applications and portals.

2. Sources for Reputation, Fact-checking, Due-Diligence.
(Supports other needs, e.g., connecting people, decision-making, etc.)

Examples:  Generic Internet search engines; professional social network platforms for checking professional experience and getting personally trusted insights and recommendations; reputation sites (most are not very mature yet).

3. Messaging campaigns to spread awareness and actions
(e.g., awareness and actions related to voting, contacting policy makers, talking to neighbors, donating, buying or boycotting)

Examples:  Social media sites and tools (Facebook, Twitter, messaging tools, etc.)

4. Collective Thinking and Action (big category!)

a)  Removing barriers to communication and collaboration.
(Dialogue, listening, finding common ground, consensus-building, conflict transformation, use of stories, symbols and rituals, collective consciousness effects)

b) Identifying, understanding and solving problems
(Collecting facts and perspectives from all relevant sources; Innovating (exploring/scanning/brainstorming); Integrating perspectives to reach consensus/decision on best strategies and tactics; Prediction; Deliberation and planning (evaluating ideas from different perspectives, consensus building); and Getting commitments for action.)

c) Collaborative Action – requiring complex coordination of actions by many people and organizations.

Examples of a, b, & c:   Online and in-person methods and tools for dialogue, deliberation, and collaboration.   For a partial list see NCDD’s Framework for Dialogue and Deliberation.

What is left out of this list?  Or what would you change?

Tweets are sutras; blogs are commentaries

I’m reading a great translation of Patanjali’s Yoga Sutras, translated by Alistair Shearer, a Sanskrit and Vedic scholar and a genuine yogi. In his illuminating introduction, Alistair notes that a “sutra” as a literary form is an aphorism of extreme brevity. Each short thread is packed with meaning, which is why a tradition of commentary has arisen. “Each new commentator brings the light of his own understanding to bear on the original gnomic texts; his conclusions then become part of the ongoing tradition.”

Here is what the Yoga Sutras would look like if Patanjali had a Twitter account:

(Much to Patanjali’s amusement, someone else already took

Sutras are the opposite of shallow. Tweets, likewise, can be packed with meaning and insight. Hence the need for urls that point to blogs for commentary.

So far only Patanjali’s first four sutras have been converted to tweets. These four sutras form the essence of the entire teaching of 194 sutras. I’m sure that if the tweets get more followers, more sutras will be added.

2/2/2010:  See update in today’s comment below about a new translation by Tom Egenes.  All sutras in since Feb. 2 are from Tom Egene’s translation.

Other posts on this blog that reference the Yoga Sutras:

How Bohmian Dialogue makes use of 2300 Year Old Ideas

Concept: Surrender to the Lord

Is Social Media Shallow?

This article appeared last week reporting on recent neurological research that, according to a media scholar, shows that social media can lead to bad moral reasoning.  The reasoning goes like this:

  • Moral decision-making requires time for reflection (according to common sense and now backed by neurological research).
  • Likewise, compassion and admiration are two essentially human social emotions; and both take longer to develop than simple reaction to pleasure or pain in oneself or others.
  • “Fast-paced digital media” are not conducive to reflection, and thus “may direct some heavy users away from traditional avenues for learning about humanity, such as engagement with literature or face-to-face social interactions.”

The author backed away from a blanket denouncement of digital media:  “‘It’s not about what tools you have, it’s about how you use those tools,’ she said.”

The article begins with this title:  “Tweet this: Rapid-fire media may confuse your moral compass.” As a result, for a scientific article it got tweeted a lot.  In the first hundred tweets or so many people were simply tweeting part of the article’s title.   Later tweets ended up including a lot of ironic play with the “moral compass” term.

With Twitter people get rewarded for tweeting posts and links that are most likely to get people’s attention.   With many articles, especially those with provocative titles, there’s very little need to actually read the article.  Just tweet it.  Cool!  This behavior of course proves the article’s point.  And so does the use of a provocative title for the article.

However, the best tweets are of course packed with meaning.  There is an art to it.  Social media is part social artistry, and part compass confusion.

Twitter posts from 1994

In October 1994 I discovered the Personals ‘You caught my eye’ section of the Washington Post classifieds.   Many of them seemed haiku-ish, and I copied some of them down.   Today I happened across them and noticed that they are very tweet-like – trying to pack a lot into a small space.  I guess with hash-tags (for date and location), we can have twitter personals.  (Is anyone using it for that?)

Here they are:

You dropped a dime, at Union
Station.  I picked it up 4 you.
Please do call.

You: Brown curly hair
& goatee.  Were we both shy?
Want to meet.

Forrest Mall, 10/8.  You: Exotic,
Dark, M., dropped cinnabun on

Flower Hill Giant, Sunday A.M.,
10/17.  You:  Pretty, petite &
blonde, forgot lettuce for taco.
Me: tall, same check-out line.
Can we talk?

Friday, 10/22 Tysons.
Shared glances.  You: denim
shirt & tie.  Me: denim
shirt & 3 male friends.
You left in a red convertible.
I didn’t have the nerve to say hi.

Morning tweets (thoughts)

This morning, looking across the valley, through the trees and fog, I can make out the faintest distinction between mountain and sky.

In standing meditation, a tweet ripples the stillness. Not the point. But I save it for later.

Later: Sticky notes, like this one, are the perfect size for tweets (when not near the Net).

Twitter is an idea concentrator and attractor

And also of course a friend updater and connector.

So why don’t I use it?   I think because it’s also a fire hose threatening to extinguish my own thoughts.   Or maybe because, when used superbly, each tweet is like a single drop of an essential oil, but it’s hard for everyone to use anything superbly all the time, so the stream of thoughts consists of all of these very different intriguing essential oils all mixed together, along with a lot of non-intriguing vapors, and it takes time to go through and pick out the most intriguing and useful droplets, that also are most relevant, etc., etc., and then what do I do with them, where do I put them, how do I find them again, because I can’t follow-up on very many at a time.

I recently decided to follow a single tweeter (Beth Kanter), who happens to be a consistently superb tweeter, prolifically producing tweets that have a high degree of relevance for me.  I have the same problem as described above, but much less so, and I *have* taken the time to pick up some of the jewel drops, and they were great.

Maybe it’s my body-type, and that my digestive system can get easily overloaded.   But really, the reason I don’t use it is because I haven’t.  Maybe I will.   (Now that it’s no longer one of *the* new things.)

Presence – What is it?

A couple of days ago I saw a blog post from February (Mike Stenhouse, Trampoline Systems) that declared that (paraphrasing) “Twitter has replaced Facebook for me. It gives me everything I want from Facebook: Presence (stream from my friends). But on Facebook, I have to login a few times a day – their walled garden. But with Twitter: 24/7 Presence!”

What is the numinous appeal of Presence!

Is it a kind of love? Entertaining distraction? Sense of connectedness? The emerging Global Brain? Celebration of both uniqueness and common humanness?

Why? 20 -100 messages in a day (more?) from 10 different people (more?), some close, many not, some brilliant, many not. Why is this so comforting, stimulating, welcome?

Well, for one thing – it is attention from people I care about (and maybe some others) that requires absolutely nothing in return. Pure appreciation. I see it, laugh, nod, puzzle, or ignore it because, y’know, I’m really in the middle of something else – in fact in the middle of several things, and I have only so many neurons. But fine, keep it coming – feed my spare cycles – and soul – with quirk, you-ness, and relationship.

Is this what it is? (I’m still figuring it out.)


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