Recent research from Princeton finds confirmation in the brain of what we already experience: Stories align minds. In the research listener’s brain patterns closely mirrored the story teller’s brain patterns, and the strength of the mirroring correlated highly with the respondent’s ability to retell the tale.
People who tell captivating stories win more often than people who use even the best logical arguments.
But there has to be a minimum level of receptivity. Some stories are calculated to block receptivity to stories that are considered to enhance the enemy‘s positions.
And there are also stories designed to break down barriers to receptivity.