The chart above shows four types of social capital that organizations can make use of. The four types are based on whether the social capital is collected and applied internally or externally, or in combination.
The chart also includes a partial list of different social media (“tools”) that can be used to enhance application of social capital in these four arenas.
“Externally derived” (or collected) means that the social capital is coming from trusted, reciprocal relationships that are outside of the organization; and “internally derived” means that the social capital comes from relationships that are inside the core organization.
Also, note that here I’m using the term “social capital” to refer to the help that people give each other freely (not based on contracts or financial exchanges) because of trusted personal relationships, shared values, affinity. Sometimes the term is also used to refer to financial capital that is invested based on social reasons rather than pure financial returns.
How useful is this way of looking at social capital? My next post will also say more about this, and my earlier post on the different strengths of Facebook and LinkedIn also touches on this.